If you have not started to invest in online marketing services now is the time to do it. You’re probably aware that you need marketing for promoting your business but long gone are the days of traditional marketing strategies. Now it’s all about digital marketing and expanding your business through things like SEO and social media.
The forms of digital marketing are too many to count so it is impossible to focus on all of them. Even if you invest some time and money into 1, 2, or 3 of these 4 popular online marketing services you’ll do wonders for promoting your business.
Search Engine Optimization (SEO)
If you have never heard of SEO than you are way behind on the times. Search engine optimization is the top digital marketing strategy used in recent years. It uses techniques to help company websites get the highest possible Google rating and ranking. The reason it is so valuable is because the majority of your customers use Google as their top resource.
SEO involves creating content for your website or to be posted on other sites throughout the internet in order to generate more traffic to your company. According to WebFX “your website can be a great marketing tool – but only if your potential customers can find it. The best way to make this happen is with search engine optimization, or SEO.”
The main practice of SEO is something called keyword research. Digital marketers have the skills and tools required for finding the top Google keywords that are relevant to your business. They also know how to optimize your site with the keywords so that internet users can easily find you.
Pay-per-click advertising – PPC for short – allows you to place ads within Google according to specific keywords that have been entered into a search. The only catch is you have to pay every time someone clicks on your add (hence the name). A lot of company’s actually like the PPC system however since you only pay when someone clicks the ad rather than having to pay for the advertising as a whole.
Social Media Marketing
Social media marketing takes many forms including influencer marketing and paid advertisements. Social media platforms like Facebook, Instagram and Twitter are a digital marketer’s dream since they reach billions of people around the globe. It would be a mistake not to take advantage of social media for your marketing needs.
You can pay for ads to be displayed throughout social media or you can just try to market yourself as much as possible without having to pay. Ads are extremely useful though because they’ll be displayed to people who fall within your target audience. You can reach out to Influencers to see if they would be willing to market your product to their friends and followers.
Lead generation is the marketing practice of determining leads – or potential customers – for your business. Before you are able to reach out to your audience directly or indirectly you first have to figure out who your audience is. Lead generation can help you with this.