How to Gain Popularity With Your Social Media Posts

As of January 2022, there are 3.96 billion social media users across all the various platforms. With such a high number of users, social media has become one of the best places to connect with people, whether that is on a personal or business level.

Yet, you don’t create a profile and instantly become famous. You need to do some work to boost your social media posts before you can see the reward of tons of followers and engagement.

If you’d like to learn how, keep reading our guide below.

Find the Right Time to Post

If you want to reach maximum engagement on your posts, you can’t just post whenever you feel like it. Instead, posting at the optimal times will ensure that the most people possible will see it and then hopefully engage with it.

You should follow a different schedule for posting within each social media platform. For example, if you create various posts for Instagram, TikTok, and Facebook, you wouldn’t want to post them all at once.

Instead, research the best times for each platform. While posting on Monday mornings is recommended for Instagram, this is not necessarily the same for Twitter or Facebook.

Be Consistent

If you want to gain popularity on social media, consistency is key. It is so critical because the algorithm promotes profiles that regularly interact with the platform.

So, if you were to post only once a week, your profile will get hidden behind all the profiles that post multiple times a week or even multiple times a day.

Of course, you don’t want to spam the platform with hundreds of posts. You want to be genuine with your posts, but that also means constantly coming up with high-quality content.

It’s best to create a schedule, so you know exactly what you’re going to post on specific dates. You can even schedule them out, so they automatically post on these dates if you have already created the content.

Updating your feed regularly will help you automatically gain followers, and updating your stories daily will keep those followers engaged.

Use Hashtags

Hashtags are an excellent tool that helps to connect people that are already interested in your content to your profile. Basically, when someone searches for a particular hashtag, such as “chihuahua mix,” they are looking for that specific content.

If you use these particular hashtags on your posts, you’re more likely to draw in people that will continue to follow you.

It’s wise to use hashtags that have a lot of posts but aren’t completely saturated in posts. Some hashtags will have millions of posts; others will have thousands or even hundreds of thousands.

You don’t want to use one that has millions, as your post will get lost in the mix. Stick to one that is popular enough to search for but isn’t completely flooded, such as one that has a few thousand posts.

Tag Popular Pages

If you tag a popular page on one of your posts, you increase your chance of exposure.

That page has tons of followers, so if they share your post with their followers, you may end up gaining some of their followers in return.

Along with this, when people search for that particular page, different pages that tagged them will come up. This means that your profile could more easily show up on a discover page, helping to grow your business.

Use the Location Tag

The location tag is highly underused, and using it is essential if you want to optimize your social media account.

If you visit a popular place such as Disneyland or a National Park, tag the specific location in your post. Whenever someone searches for that location, your post will show up.

Of course, for really popular places, there will be tons of posts. This shouldn’t discourage you from still tagging the location. The more you optimize your posts, the more chances you give yourself for exposure.

Even if it is just a local restaurant in your city, make sure you tag the location. You never know when someone will end up reposting you, which could blow up your account before you know it.

Engage With Your Followers

Just like the algorithms reward consistency, they also reward engagement with your followers.

If someone comments on your page, comment back to them. Even just liking their comment shows them that you saw what they said, encouraging them to continue to engage with your content.

When others see how much you engage with your followers, they’ll be more likely to follow you. If you don’t have a ton of followers yet, consider visiting to increase the like count on your posts.

When you have more likes, more people will be encouraged to engage with your content as well.

Promote Your Account on Multiple Platforms

If you want to run a social media campaign, you need to market your account on multiple platforms. Most people on the internet don’t just use Instagram or Twitter; they probably use both.

That means you have the best chance of gaining popularity on all of your accounts if you cross-promote. If you have a YouTube channel, make sure to plug all of your social media platforms during every video.

Create a post on Instagram, and then promote it on Twitter and Facebook. The more people that have access to your content, the more likely it is for them to find your profiles and continue to follow them.

Use These Tricks to Boost Your Social Media Posts

Boosting your social media posts takes hard work and dedication, but if you are successful, it is highly satisfying. Use these tips and tricks, and you’ll find you have more followers, likes, and comments than you know what to do with.

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