With more operators joining, competition in the casino industry continues to grow every wake of the morning. In fact, Mordor Intelligence thinks that as of 2024, the industry had reached $258.65 billion and expected it to hit the $342.31 billion mark by 2029. Such statistics attest to the growing competition in the sector, which begs the question of what you’re actually doing to stand out.
Well, of course, a great way to get you started would be to improve player engagement. After all, the whole idea of operating any business is to profitably meet customer needs, and as an operator, you want to ensure players are engaged as much as possible in order to encourage return visits. Therefore, in this article, we will look at some of the ways game providers can improve player engagement, thus leading to better business performance.
Taking advantage of bonuses
Have you ever encountered any casino platform or game without an associated bonus perk? High chances are that you haven’t. Games like the Jackpot City Aviator often come with different bonus perks to encourage player engagement. That way, players can learn new skills or even explore new titles in a risk-free environment.
And you may actually be surprised to learn that offering such incentives could really benefit your business. Just recently, Canada Newswire released a report showing that about 88% of players claimed a bonus. With this kind of statistics in mind, you can imagine the pain an operator can experience if they don’t offer bonuses.
Incentives like those offered in Jackpot City Aviator tend to engage players more and can encourage loyalty. In fact, do you actually know that, according to Harvard Business Review, increasing customer retention rate by just 5% could result in profit rises of anywhere between 25% and 95%? And the best part is that when players are more engaged, they tend to spend more than new players. Trying new games is even easier for such players, which comes in very handy when you’re launching new games.
The role of in-game chat features
Sometimes, we want to communicate with other players without necessarily stopping the gameplay to type messages. Remember, as technology evolves, players continue to expect experiences that improve the realistic feel of games. And this is where features like in-game chats come in. The best part is that you don’t have to turn off the game and switch to a third-party app to communicate with other players, which can sometimes injure the gaming experience.
Multi-player games like Jackpot City Aviator are already integrating this. For operators, this can actually be a great platform to collect more information and help them understand players better. That way, you can offer products that align with their preferences, adding to your competitiveness. According to SupperOffice CRM, operators that offer such encounters can see up to 60% more profits than those that don’t.
Most games like Jackpot City Aviator, which allows for in-game chatting, can handle many users at once without causing lag or compromising performance. Imagine the game lagging or buffering when you have just reached the peak of its storyline. This is not something any player would want. In fact, if most of your games have such experiences, you might end up losing many players to competitors.
Improving realism
Gone are the days when we would only participate with computer algorithms when gambling. Just as we have already noted, tech improvements have a way of changing how we engage and, thus, affect our expectations. You don’t just want to access games like Jackpot City Aviator from anywhere because you are using online platforms; you also want the experience to be as real as possible.
That explains why some games, like Jackpot City Aviator, often integrate features like live bets to help you see what bets other players are placing. Plus, most of these games also take advantage of hyper-realistic environments and graphics to mimic the feel and look of a real casino.
Remember, acquiring new players has become very expensive. Actually, some experts claim that you can spend at least five times more to acquire new players than to retain existing ones. So, you want to use every available opportunity to ensure players can find experiences that encourage return visits. And one of the ways to do that is by improving the realistic feel of the games.
Using engaging musical scores can also help with this. Let’s assume you were playing a first-paced action game without any soundtracks accompanying the different actions you take. How long do you think you’d participate? Maybe not so long. Music and appropriate soundtracks help evoke corresponding emotions that deepen the layer connection. So, seeing games like Jackpot City Aviator incorporate such should not really surprise you.
What is our final word?
Everyone can agree that the kind of experience players have on a platform really determines whether or not they will return. But no one begins a business with the mind of failure—it’s the dream of every businessperson to succeed. By paying critical attention to player engagement, operators can really improve their performance.
For instance, you don’t want to offer games that don’t have bonuses because many players often use these incentives. In fact, looking at the broader e-commerce sector, Retail Dive suggests that businesses that offer such can really do well as loyalty programs majorly affect the purchase decisions of about 70% of consumers.
