Much of what I learned about the world of business was from those incredible people who have been there and done it before. I used to often go to business conferences and watch business shows on YouTube, and listen to what was being said by the CEOs and guest speakers. One person in particular who I would avidly pay attention to was business guru Bryan Cumby, a brilliant man who really knows his stuff when it comes to business. I learned a greta deal from Bryan and one of the most important things which he taught me were the basics which all business owners must stick to when running any kind of business operation.
Market Your Business
One big mistake which so many small business owners in particular make is the failure to market their business properly. This is usually because they feel that they don’t have the capital to spend on the marketing that it would take to tell the world about who they are and what they do. Now the first thing to mention here is that marketing, when done right, is an investment and not a spend, because that money will come back to the business. The second thing to say here is that marketing in the modern world can be done at a very low cost indeed.
Jump On Trends
Even if you as a business owner feel that you are too late with regards to a certain trend, it is still important to try and jump on it, even if it goes against what you are currently selling. The ultimate rule of business is to smell what sells, and then sell it. We have seen in the last 12 months just how important this is to survive and no matter what your shop happens to sell, you can always sell umbrellas when it’s raining.
Customer Service
Customer service is the number one way to get loyal customers, it has always been the case and it will continue to be the case. There is no reason at all that your business shouldn’t be looking to do absolutely everything in its power to make sure that the customer gets what they want, that the product or service is high quality and that they are made to feel special whilst they are doing business with you, this is the absolute minimum that you should offer your customers.
Calculated Risks
And finally, a big lesson which many will have learned from the pandemic is the importance of taking calculated risks but not reckless ones when it comes to money. Many of those businesses who were forced to close their doors in the last 10 months have done so because of the fact that they were already hanging by a thread financially and the pandemic just pushed them over the edge. You can always take some level of small risk but you must never overdo the risk when it comes to finances.
