Marketing is one of the most popular career paths to enter. There are so many different strands of it and all types of businesses require marketing to some degree. While you may start off taking on a more general role, over time, this is likely to become specialized. Plus, this is an industry in which you are always learning. After all, some of the marketing techniques that are used these days simply weren’t in existence just a few years ago. So, if you are hovering on the edge of pursuing a career in marketing, here are a few of the reasons why it is worth pursuing further.
A Great Deal of Variety
Speak to two different people in the marketing industry about what they do on a daily basis and you will get two entirely different responses. For example, this site focusing on census analysis will tell a totally different story to those who are involved in content marketing. Essentially, you have the option of working out which discipline interests you the most, allowing you to pursue it further. Of course, there is still plenty of scope to pivot into a different career path too. Ultimately, it all comes back to where you see your career heading in the long run. The huge amount of variety available in a marketing career means that it is not one that is going to get boring and stale, which affects so many people in so many different types of career.
When you work in marketing, you are needed in all sorts of different aspects of the business. So, you never know what sort of opportunities you are likely to be presented with. It could be that you are able to travel to attend events. You could end up networking with people from all areas of the business, as well as partner organizations. When you are in marketing, you don’t have to stay in the same business type for the entirety of your career. All of the different opportunities that you take give you the chance to learn about the ways in which businesses work, and you never know where or when this information could come in handy.
Develop a Wide Range of Skills
As you move through a career, you pick up a whole host of skills along the way. Transferrable skills are normally the ones that can prove to be the most useful, as you can use them if you decide that you would like to take a different career path entirely. A career in marketing wll see yo uworking in teams, meeting deadlines and certainly communicating with a large range of people. As marketing has developed in such a big way over the past few years, there has been a huge shift towards digital marketing techniques and the technical skills that you learn as a result are certainly likely to be in high demand at a wide range of different organizations. Other roles will see you develop your design skills, as there is also the creative side of the job as well. While specializing in a particular niche is good in some ways, you still want to keep a broad skillset by picking up all sorts of different projects or responsibilities.
Learn Technical Abilities
We have just covered this point to a small degree, but it is certainly true that a career in marketing is more about your technical abilities than ever before. The data that you can gather on customers is invaluable in so many different ways. Even if you are not a particularly technically minded person, it still helps to get involved in the field in any way that you can. Just a general overview of areas such as coding, website-building, and data analytics can prove to be invaluable in many different ways.
Remote Working Opportunities
2020 has been a year that has seen working from home develop in a big way. Nowadays, people are looking for the flexibility of a job that allows them to work from anywhere. Since so much of marketing is online these days, you can easily take on the job in an entirely remote capacity if you like. Not only does this give you the potential to work from home, but it also gives you the option of working from another country. A laptop and a beach has long been a dream of many workers stuck in dreary offices! Once you have the necessary skills and experience, you could even open this up to become a freelancer or a contractor and take advantage of the sense of freedom that this affords as well. Even if you don’t want to do this straight away, simply knowing that this is an option further down the line can be a particularly alluring prospect.
Plenty of Job Opportunities
When you take on a job or career path, most people want to know that there is some sort of future ahead of them. While marketing tends to be a competitive career path, there are also plenty of opportunities for the people who are willing to put in the hard work and pick up the transferrable skills that we discussed above. A certain degree of flexibility to accept roles that you wouldn’t have necessarily been interested in before can also prove to be invaluable.
The Opportunity to Earn Good Money
While you won’t necessarily start out on a huge sum of money when you get started in marketing, over time, this has the opportunity to rise significantly. While this may not be your number one reason for getting involved in the career in the first place, there is no doubt that it can prove to be an excellent added bonus for many people! So, if you are committed to climbing the ladder, there are certainly opportunities ahead of you.
If you have been wondering whether or not a career in marketing is for you, the reasons above may convince you to take it on for yourself and see where it could lead you in the future.