Everyone knows a picture is worth a thousand words, right? Consider what a solid product photograph can do for your website.
Not only is great product photography critical to your website’s success, but it’s also a great investment. Consumers favor visual content over textual content, and many can complete a sale based on that picture alone.
Are you interested in incorporating photos of your products into your digital marketing but aren’t sure how to make them great?
Please keep reading to find out the five essential tips for taking-quality photographs of your products.
1. Know Your Needed Shots
Knowing your needed shots is essential for great product photography for your website. You need a clear vision to create the perfect pictures for your website that will sell and appeal to your visitors.
Decide what images you need, such as product shots from different angles, a lifestyle shot showing how the product is used, and close-ups to show detail and texture.
2. Utilize Props and Styling
Props and styling bring color and texture to the photos and can draw the eye, create a story and add context.
When using props, select objects your target audience would expect to be associated with or around the product to elevate the image. Consider adding elements like fruit, plants, and tools to increase visual interest and make the product appear more realistic and desirable.
Vary the background to create different effects and moods to get the most from your product photography. Above all, props should fit within the overall aesthetic of your website while deterring attention away from other elements like shadows and bad lighting.
3. Natural Lighting is Key
Sunlight provides a perfect balance of clarity and color. This can be supplemented by artificial lightings, such as LED strip lights or softboxes, to add an illumination layer whenever necessary.
Ensure the camera is set to a higher exposure and lower ISO value to ensure minimal noise in the imagery. Always use a tripod when taking photos to avoid background blurring and provide consistently and stabilized exposure throughout.
For a final touch, use a white background or any background that coordinates with the product and its features.
4. Try Different Angles
It’s essential to experiment with different angles and perspectives. Try adding an overhead shot for added impact – it’s a great way to show off the product in the best light.
You can also try shooting from a low angle, which gives your product a more powerful feel. Next, try taking a close-up to capture details and intricate features.
Shooting from different angles can give your products a distinct look and draw attention in an otherwise crowded market.
5. Edit and Enhance the Photos
Use editing software to adjust the product photos’ white balance, brightness, and contrast to replicate the product’s true color. The editing software also allows cropping of the photo to fit a certain space with a single click for photo background removal.
Additionally, apply filters or image effects to the photo to add an extra layer of effect to the product.
Take Your Product Photography Skill to the Next Level
Product photography is essential to the success of any company website. Great product photography starts with understanding the basics and recognizing the importance of lighting, angles, and backgrounds.
With knowledge, a good eye, and practice, eCommerce businesses can create stunning images that make products stand out and drive sales. Get started today and start creating beautiful product images for your website!
Check out our other blog posts for helpful business and marketing tips to get your business to the next level.